Marketing/Content Coordinator APPLY NOW

ABOUT US

Founded over 40 years ago, Solotech is a world leader in audiovisual and entertainment technology with 18 strategic locations in Canada, the United States, the United Kingdom and China. Thanks to an inventory encompassing over 300 renowned manufacturers, Solotech is the single source for audio, video, lighting, rigging, soft goods, control and collaboration solutions and services. The company is internationally recognized for its expertise in Live Productions and Systems Integration in various markets, namely music, sports, business, culture and education. Clients can also benefit from its Service Center, Online Store and virtual technology know-how. Solotech is fully supported by three major shareholders: Claridge, Desjardins Capital and Investissement Québec. The company employs 1,360 professionals in its offices located in Los Angeles, Las Vegas, Nashville, Miami, Orlando, Pensacola, London, Birmingham, Manchester, Calgary, Toronto, Montreal, Ottawa, Quebec City, Saguenay, Halifax, Macau and Hong Kong. Find out more at www.solotech.com

SUMMARY OF THE POSITION

Reporting to the Digital Marketing Director, the Marketing Content Coordinator will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with the company. Additionally, the ideal candidate will have prior experience with a wide range of marketing functions, including but not limited to: 

- Marketing material copy writing (Product information, marketing emails, and blog posts)

- Product Data Management 

- Marketing Resource Management  

- Manage sales and marketing data/analytics for weekly KPI’s 

- Manage Sales Channel Product Availability based on Inventory levels

- Manage Product Landscapes 

The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

PRIMARY RESPONSIBILITIES

• Assist in the development and implementation of the company’s brand strategy and maintain brand consistency throughout all efforts 
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
• Prepare marketing activity reports and metrics for measuring program success
• Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
• Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites
• Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team
• Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
• Support the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars
• Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
• Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
• Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership

REQUIREMENTS OF THE POSITION

Education:

• Highschool diploma or GED

Experience:  

• Minimum 1 year of experience in a marketing coordinator or similar role
• Experience with research using data analytics software
• Experience using Adobe Photoshop is a plus

Knowledge:

• Knowledge of traditional and digital marketing metrics 
• Proven working experience in a digital marketing or data management setting