Red Alert Day Of Action
Tonight, Join the Live Event Industry Tuesday September 1st at 9pm
To Light 1,500 Buildings in Red Across the Country


We need your help to spread the word to join the #RedAlertRESTART event Tuesday, September 1st at 9pm. When you see this on the news, you can be proud to know you helped.

To call attention to the deep financial plight of the Live Event Industry, a nationwide event will take place on Tuesday, September 1st, 2020, from 9pm-12 midnight. The event will see as many as 1,500 buildings across North America lit in red. The goal is to raise public awareness that the Live Events Industry is on Red Alert for its very survival and create congressional pressure to act now. It is estimated that 96%, or as many as 12 million people in the Live Events Industry are currently unemployed, furloughed, or have lost up to 90% of their income, and the world’s largest concert promoters have reported a 98% loss of revenue since the start of the pandemic. Once a robust $35 billion industry, the Live Events business was the first to close and will be the last to re-open forever changing the lives of those involved.

#WeMakeEvents #RedAlertRESTART and #ExtendPUA represent a major call to action, imploring the US Congress to pass the RESTART Act (S.3814) as quickly as possible, offering economic relief to the Live Events Industry which has been shuttered since March, 2020. Additionally, the movement is to support ExtendPUA.org in their efforts towards continuation and extension of the Pandemic Unemployment Act to provide relief to those without work due to COVID-19.

The North American event comes on the heels of the August 11 event #WeMakeEvents Red Alert Day Of Action when over 700 buildings were lit in red across the UK. That event called attention to the same plight facing the Live Events Industry there.

As wedding halls, corporate events, theaters, concert tours, festivals, opera houses, trade shows, and other live events as well as film and television production remain closed (or open on a very limited basis), the entire industry is impacted, from designers, technicians, programmers, and stagehands to rental shops, manufacturers, and distributors of entertainment technology.

PLEASE share this message far and wide and join by lighting your house red and posting it on social media. This is our opportunity to show the world the scale of what it really takes to make events possible.

For information about joining the event and lighting your building red, please contact: WeMakeEventsNorthAmerica@gmail.com