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Serato Eric Orr Picture Disc Control VinylSerato are proud to announce the very first picture disc in the Serato Artist Series - The Eric Orr DJ Robot Control Vinyl.The Serato Artist Series will showcase pieces designed exclusively for Serato by artists from around the world. These picture discs are incredibely unique, hand pressed in Japan and 30% lighter (weighing in at 160grams) than a traditional picture disc. These records are designed by DJs, for DJs.We are honoured to have the legendary Eric Orr design our first release, which will include 1 pressing and 10 hologram cue point stickers.Eric Orr is an artist and designer from New York City. He attended the School of Visual Arts in 1979 and the Arts Student League during 1980-83, and began his career painting in the NYC subway stations through the early 1980’s. It was there that he substituted typography for his unique character, or symbol, the "Robothead" and collaborated with pop artist Keith Haring on the black panel subway spaces. Paralleling his art world in the NYC street culture, Eric was part of the hip-hop scene in the late 70’s. He produced work for DJ and community leader Afrika Bambaataa (the godfather of hip hop), the brand logo for the Strong City Records label, and legendary hip hop artists of the 80’s such as Jazzy Jay, Don Baron, Busy Bee, Nu-Sounds, Ultimate Force, Masters of Ceremony and Tony D moving into the 90’s with the Diggin’ In The Crates (DITC) crew and rapper Lord Finesse, Jazzy Joyce, JoeSki Love and Positive K just to name a few